1 Watch – Videos: Take masterclasses from other researchers – avoid common pitfalls, get encouragement, and ensure you’re going in the right direction with short videos that explore key terms and processes in qualitative research. Corresponding questions online help you internalize important lessons and apply them to your own project.

16.1 Why credibility matters

For a short talk on credible qualitative research by the management researcher Prof. Catherine Cassell go to:

Why can’t qualitative data always ensure high levels of validity, objectivity, reliability, external validity, and generalizability?

16.2 Reliability and validity explained

Watch a lecture with a Q&A where Graham Gibbs explains these concepts:

What are some threats to internal and external validity?