Watch – Videos: Take masterclasses from other researchers – avoid common pitfalls, get encouragement, and ensure you’re going in the right direction with short videos that explore key terms and processes in qualitative research. Corresponding questions online help you internalize important lessons and apply them to your own project.

5.1 Qualitative research ethics

For an 8 minute video of an introductory lecture on qualitative research, ethics go to:

According to this lecture, why is considering the people who may be indirectly affected by your research important? How can you identify these people in your own research?

5.2 Building ethical principles

Watch this 30-minute talk for an introduction to research ethics and how to build ethical principles into your research:

Which ethical approach do you intend to take in your research and why? How can you build ethical principles into every stage of your project?

5.3 Ethical netnography

For a 5 minute interview with Kozinets, go to: 

What are your key takeaways from this interview?

How do you think researchers can collect and use online data in an ethical way?

5.4 Why can’t all ethical issues be settled in your research design?

For a short video about common ethical issues that arise in research, see:

What are the key ethical issues raised by these researchers? Do you think these issues could all be resolved in your research design?