International Marketing
Second Edition
SAGE Journal Articles
Deepen your knowledge with these carefully selected journal articles that provide extra commentary and analysis on important topics.
- What does a currency represent for a country?
- What exchange rate are the Danes’ concerned about and what exchange rate are the Swedes’ concerned about?
- What is the CCI?
- What did you learn from this article?
- Discuss export credit practices.
- How did the companies deal with exchange risk?
- If you were an international retailer, would you want to enter India? Why or why not?
- What are the advantages and disadvantages of entering India?
- Discuss two propositions in the paper that you agree with.