International Marketing
Second Edition
SAGE Journal Articles
Deepen your knowledge with these carefully selected journal articles that provide extra commentary and analysis on important topics.
- If you routinely purchase a product, is this considered brand loyalty? Why or why not?
- Promotion usually has a short or long term impact on purchasing behaviour?
- This paper gives an extremely narrow view of sales promotions. What other types of promotions do you think influence switching behaviour? Why?
- Discuss the promotional elements mentioned in the opening vignette.
- Explain how an international marketing manager would need to manage all the types of promotions discussed in the chapter after reading this paper.
- What are the dimensions of national culture?
- Discuss how culture affects the buyer–seller relationship
- What is the purpose of this article?
- Describe adaptive selling behaviour and why it is important in international marketing.
- What did they find out in this article?