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International Marketing
Second Edition
by
Daniel W. Baack
,
Barbara Czarnecka
and
Donald Edward Baack
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Student Resources
Video
Introduction to International Marketing
Video
Learning Objectives and Chapter Outline
Review and Discussion Questions
Self-Quiz
SAGE Journal Articles
Culture and Cross-Cultural Marketing
Video
Learning Objectives and Chapter Outline
Review and Discussion Questions
Self-Quiz
SAGE Journal Articles
Global Trade and Integration
Video
Learning Objectives and Chapter Outline
Review and Discussion Questions
Self-Quiz
SAGE Journal Articles
Country Selection and Entry Strategies
Video
Learning Objectives and Chapter Outline
Review and Discussion Questions
Self-Quiz
SAGE Journal Articles
International Marketing Planning, Organization and Control
Video
Learning Objectives and Chapter Outline
Review and Discussion Questions
Self-Quiz
SAGE Journal Articles
Markets and Segmentation in an International Context
Video
Learning Objectives and Chapter Outline
Review and Discussion Questions
Self-Quiz
SAGE Journal Articles
International Positioning
Video
Learning Objectives and Chapter Outline
Review and Discussion Questions
Self-Quiz
SAGE Journal Articles
Market Research in the International Environment
Video
Learning Objectives and Chapter Outline
Review Questions and Discussion Questions
Self-Quiz
SAGE Journal Articles
International Product and Brand Marketing
Video
Learning Objectives and Chapter Outline
Review and Discussion Questions
Self-Quiz
SAGE Journal Articles
International Product Standardization and Adaptation
Video
Learning Objectives and Chapter Outline
Review and Discussion Questions
Self-Quiz
SAGE Journal Articles
International Pricing
Video
Learning Objectives and Chapter Outline
Review and Discussion Questions
Self-Quiz
SAGE Journal Articles
International Finance and Pricing Implications
Video
Learning Objectives and Chapter Outline
Review and Discussion Questions
Self-Quiz
SAGE Journal Articles
International Marketing Channel Management
Learning Objectives and Chapter Outline
Review and Discussion Questions
Self-Quiz
SAGE Journal Articles
International Distribution: Exporting and Retailing
Video
Learning Objectives and Chapter Outline
Review and Discussion Questions
Self-Quiz
SAGE Journal Articles
Globally Integrated Marketing Communications
Video
Learning Objectives and Chapter Outline
Review and Discussion Questions
Self-Quiz
SAGE Journal Articles
International Sales Promotions and Public Relations
Learning Objectives and Chapter Outline
Review and Discussion Questions
Self-Quiz
SAGE Journal Articles
Blank Maps
Flashcards
Blank Maps
Greater Arab Free Trade Area
European Union
African Trade Agreements
Countries of World
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