Reflect on your understanding by working through these review questions.

1. What are the strengths and weaknesses of (a) manual content analysis and (b) keyword analysis?
2. What is the kappa statistic used for?
3. Which of the principles of content analysis can be applied to the analysis of visual images?
4. How can word counts assist in doing a content analysis?
5. What are keywords and how are they identified?
6. What techniques allow the content and keyword analyst to investigate the meaning of words in their context?
7. What are the pros and cons of pre-defined dictionaries as against user-defined dictionaries when doing computer-assisted analysis of text?