Want to explore further? Search for these readings to expand your knowledge.
Kotz, D., Cals, J. W. L., Tugwell, P., & Knottnerus, J. A. (2013). Introducing a new series on effective writing and publishing of scientific papers. Journal of Clinical Epidemiology, 66(4), 359–360. http://www.jclinepi.com/article/S0895-4356(13)00017-6/fulltext
(NB: Read the subsequent papers in the series that followed this in the journal)