About the Book

Written by internationally renowned experts, each chapter provides a full introduction to a key aspect of research methodology. From starting out to generating, analyzing, and presenting data, this new Fourth Edition covers foundational concepts in social research, while also keeping readers on the pulse of topics like digital social research, social surveys, and big data. Packed with international examples from across the social sciences, this text shows how to interpret and work with data generated from real-world research.

Readers will learn to:

  • Design the right research question for a project
  • Access, understand, and use existing data
  • Effectively write-up projects and assignments
  • Be confident in the A to Z of the research process