Widen your reading list with the materials listed below.

Nichols, E., & Childs, J. H. (2009). Respondent debriefings conducted by experts: A technique for questionnaire evaluation. Field Methods, 21(2), 115–132. Retrieved from http://journals.sagepub.com/doi/pdf/10.1177/1525822X08330265

Potter, J. (2003). Studying the standardized survey as interaction. Qualitative Research, 3(2), 269–278. Retrieved from http://journals.sagepub.com/doi/pdf/10.1177/14687941030032007