Broaden your understanding of chapter topics and link to real conversations about social research.


A site dedicated to resources related to content analysis

Text Analysis Info

Overview of software that analyses texts and other sources of human communication

The Content Analysis Guidebook Online, by Kimberley A. Neuendorf

Resources Related to Content Analysis and Text Analysis

Inter-Coder Reliability

Inter-coder reliability in content analysis

The National Centre for Text Mining


Wordsmith Tools

Software for producing concordances and other displays


A good concordance program


Sophisticated content analysis software


Simple content analysis software with concordance and KWIC facilities


Text analysis software with some built in dictionaries for content analysis

LIWC (Linguistic Inquiry and Word Count)

Dictionary based content analysis software


Content Analysis of Superbowl Ads

Student video of a content analysis project exploring Super Bowl advertisements

Content Analysis Video

Student video of a content analysis project exploring women of colour in Cosmopolitan magazine advertisements

Sexism, Strength and Dominance: Masculinity in Disney Films

Video showing a content analysis project exploring masculinity in Disney Films